As his borrowed last name might imply, Jeff Joad's songwriting is aimed squarely at the life and times of the common man. Developing on John Steinbeck's concept, he draws a parallel with what is happening now on the streets of our cities and the struggle that faced a great portion of our people following the collapse of the banking institution in the late 1920's. Using the "dustbowl" heritage of songwriting Greats like Woody Guthrie and Pete Seeger, Jeff's energies are now directed toward the plight of the homeless man. And his record speaks for itself.

Jeff has donated profits from his critically acclaimed debut album “Time For A Change” to homeless shelters and hunger outreach programs throughout Southern California. He has spearheaded canned food drives in the form of admission to his live performances. The track “Cut It Loose” was debuted nationally on the syndicated Texas-based radio show “Blues Deluxe”. His first album has also logged airplay on dozens of college campuses across the country from Plainfield, Vermont to Berkley, California. “Time For A Change” has also received airplay on major stations here in the Los Angeles area like KLOS Los Angeles (Frank Sontags Impact show), and KLSX.

Currently JEFF and the JOADS have completed work on the follow-up album to “Time For A Change” after an extensive series of concerts in Guatemala. The band went there as part of a non-denominational effort called XELA-AID to bring medical care to an impoverished city called Quetzaltenango, or Xela by the locals. The area is famous for being home to the poorest of the poor of all the peoples of The Americas. The track “Shine On” (featured on the upcoming album) has been released as a video and will be featured on the soundtrack of a full-length documentary film about the XELA-AID experience already in production, directed by Emmy-nominated producer, Rudy Vargas. In the near future, The Joads will begin work on a national tour to support this superb anthem and the CD from which it was taken, “Judgement Of The Flame”.

A warm and dramatic live performer, JEFF JOAD'S experience includes club work on both coasts, several national tours as a frontman with various bands (Alan Rench & The Vicegrips, The Promise, The Drive, Changer) and extensive touring of Canada. He has traveled abroad as well, making his living at one point as a street musician in The Underground below the streets of London, England. We at Relentless Pursuit invite you to join us in participating in the career of this gifted and compassionate man.

Born on March 15th, 1952, JEFF JOAD plays acoustic and electric guitars as well as piano, bass guitar and harmonica. And of course, he sings.